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What makes a Pokemon card so expensive

With decades of history in the games fabric before it even hit the internet, Magic already had an enormous fanbase and plenty of experience in monetising itself

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For reference on how the broader 151 set runs: in standard Scarlet & Violet sets a Double Rare lands around 1 in 5 packs, an Illustration Rare around 1 in 12, an Ultra Rare around 1 in 15, a Special Illustration Rare around 1 in 90, and a Hyper Rare anywhere from 1 in 300 to 1 in 700